100th Penn Drinks box sold!
Thanks to a Daily Pennsylvanian article, PennDrinks.com has become quite a success already! Over the course of 2 weeks, we’ve sold over 100 boxes / 2,000 drinks! This Google Analytics graph shows the trend of unique visitors to the site:
To give a better idea of how successful the DP article was, one-third of our sales were made in the 3 days following the publication of the article. But to back track, let me walk you through the first 2 weeks of business…
Right after we launched, we did a “free water” campaign, where we handed out over 500 free bottles of water. Step 1 was to ‘tag’ each water with a flyer with a 20% off coupon.
Step 2 was to actually hand out the water on Locust Walk.
After handing out tons of free water, we needed to start filling up our inventory. After not too long, our living room was stocked full of drinks. Once we ran out of room, we had to buy four 5-shelf, 750 lb storage units to help make more room.
Most evenings throughout the week, we run around campus making deliveries. Yesterday, we delivered 22 boxes.
Deliveries aren’t easy, but via our Delivery Manager in our admin control panel, we’re able to manage which zones we deliver to on which days.
Orders continue to roll in– and we’re starting to see repeat customers, which is of course nice. If you’re reading this and haven’t yet ordered, feel free to use coupon code PENN20 for 20% off! And be sure to let us know if you have any comments, questions, or suggestions!